Client
Yolk Foods
Sector
Brand Identity, Packaging
Industry
Food & Beverage
Yolk didn't need a brand that shouted. It needed one that felt familiar on first sight — like something you'd always known but never seen before. That simplicity became our north star.
The best ingredients don't need a story. They are the story. Our job was to get out of the way and let the food speak.
Packaging was designed to feel like something you'd keep on your counter. Warm amber glass, textured labels, and a color palette drawn from the kitchen — eggshell, butter, and burnt orange.
Typography follows the same philosophy. A single custom-drawn typeface that feels hand-made without being fussy. It works at the scale of a jar label and a billboard with equal warmth.
